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If you’ve followed our blog for a little while, you may have noticed that the last few installments looked at consumer technology and what it means for experiential marketing...

Part One of this blog highlighted some of the most exciting consumer technologies being developed right now. In Part Two, we examine what it all means for experiential marketers...

How do you make the most of a convention? Sometimes, the secret is to arrive early and take advantage of so-called trade days or – in the case of...

In Part One of this blog, we took a look at how the internet of things is transitioning to a more advanced version which I will call intelligence of...

Who wouldn’t like to have a crystal ball to see what the future will bring? When it comes to experiential marketing, taking a closer look at the latest consumer...

Measuring sales means more than counting how many customers have bought x number of products this month. But that’s exactly how it used to be done; comparing figures with...

In the previous blog, we discussed the role influencers play in experiential marketing campaigns, which type of influencer works best, and how that has changed over the years. In...

We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...

With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...