We are working with a client on a long-term experiential marketing program in the spirits industry. This program is a bit different than is typical: it is a sales...
Tag: actionable data
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Going for Deep Segmentation in Spirits Event Marketing
If you read my blog posts regularly (okay, semi-regularly… once in a blue moon?) you know that much of my research is in the spirits industry. Whiskey, vodka, liqueur, you...
Constructing the "Perfect" Survey
Survey design can be a challenge, whether your survey has four questions or 40. Here are some tips to guide you through the survey construction process. 1....