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Synthesizing Experiential Marketing Data for Actionable Insights

We are working with a client on a long-term experiential marketing program in the spirits industry. This program is a bit different than is typical: it is a sales...

Experiential Measurement

Going for Deep Segmentation in Spirits Event Marketing

If you read my blog posts regularly (okay, semi-regularly… once in a blue moon?) you know that much of our research is in the spirits industry. Whiskey, vodka, liqueur, you...

Experiential Measurement

Constructing the "Perfect" Survey

Survey design can be a challenge, whether your survey has four questions or 40. Here are some tips to guide you through the survey construction process. 1....

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