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Scheduling In-depth Interviews for Market Research

I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had...

Experiential Measurement

Event Marketing Data Collection and Materials Management

I don’t think its unfair to say that materials management often gets second or third billing to the big name objectives of event marketing. Because really, who has ever...

Experiential Measurement

Supporting the Experiential Marketing Analytics Team

My role at PortMA is functionally separate from the rest of the team. You’ll notice my colleagues blog about the intersections of experiential marketing with analytical reporting, data collection,...

Experiential Measurement

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