Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
Tag: benchmarking database
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How to Use Event Marketing Benchmarks to Predict Experiential ROI
What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful? Of course! We work with Agencies to develop...
Using Experiential Marketing Benchmarks
We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...