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How Leading Questions Lead to Biased Market Research

Market researchers need to be critical of survey design because we’re knee-deep in it every day. DIY survey solutions have emerged as a cost-effective solution for companies to obtain...

Experiential Measurement

Avoiding Bias When Projecting Event Recap Metrics

One component of experiential marketing we frequently measure is projected event metrics. Our agency clients usually have key performance indicators (KPI) that they need to reach during the program. Knowing how...

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