At PortMA we design data collection plans, collect data, analyze, and report for 30 to 40 brands/event marketing campaigns a year. In almost every case, the goal is to generate...
Tag: brand management
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Using Event Marketing Field Reports to Develop Actionable Insights
We just finished reviewing a recap report internally that will go to our agency client, and then the brand team, in the next couple days. We really dug into...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
In the first four parts of this five part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)
I started working in the Experiential Marketing Industry in 2005. Since then I’ve seen a lot of recap reports. My first job in the industry was to help a...