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Where do Experiential Marketing Insights Come From?

Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...

How To Distinguish Between Category Sales and Brand Sales

It’s not uncommon for a brand team to turn to experiential sampling when they are trying to stem the flow of customers away from the brand. Churn scares everyone...

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