Experiential marketing campaigns can deliver powerful face-to-face interactions, but understanding whether you are reaching the right audience at the right frequency is a different challenge altogether. Many brands struggle...
Tag: consumer reach
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The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Events Engagement: What is the Target Reach Rate Really Showing?
In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....
Understanding the Behavior of Retail Consumer Groups
This summer we began a new project for an outdoor products retailer. Their primary marketing objectives are to acquire new club members and to generate interest in outdoor classes...