Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...
Tag: consumer sampling
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The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured
Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...