“What do you think is the best way to calculate customer lifetime value?” A blog reader asked us and we’re glad they did. Knowing how much a customer is...
Tag: customer value
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Modeling Return-on-Investment of In-Store Demos
I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...
Measuring Customer Value In Event ROI Models
There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...