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Event Marketing and Customer Lifetime Value

“What do you think is the best way to calculate customer lifetime value?” A blog reader asked us and we’re glad they did. Knowing how much a customer is...

Experiential Measurement

Modeling Return-on-Investment of In-Store Demos

I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...

Measuring Customer Value In Event ROI Models

There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...

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Measuring ROI and Sales Conversion in Experiential Marketing Campaigns How to Measure Customer Lifetime Value for Better Experiential Marketing ROI Optimize Your Experiential Marketing Campaigns with Run Rates Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates

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