When invited to ask us anything, one of our blog readers asked: “What do you think is the best way to calculate customer lifetime value?” Read on for my response and...
Tag: customer value
Read the latest news from PortMA
Modeling Return-on-Investment of In-Store Demos
I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...
Calculating Customer Value In Event ROI Models
There are several different ways to calculate customer value when modeling your event return-on-investment. Customer value as a dollar figure is used to identify how much revenue was generated by...