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Event Marketing and Customer Lifetime Value

When invited to ask us anything, one of our blog readers asked: “What do you think is the best way to calculate customer lifetime value?” Read on for my response and...

Experiential Measurement

Modeling Return-on-Investment of In-Store Demos

I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...

Measuring Customer Value In Event ROI Models

There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...

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