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Contingency Planning in Experiential Marketing

Contingency planning is important in experiential marketing data collection. Having some insurance in your process to prevent the unforeseen from stopping you from collecting data can make all the...

Experiential Measurement

Quick Guidelines for Making Your Survey Design Cleaner

Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...

On the Road Again With Survey Ethnographers

There are a number of ways to improve field staff data collection. Weekly training calls are a great start. The calls don’t need to be more than 15 or...

Experiential Measurement

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