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How to Obtain a Full Count of Your Event Impressions

Event impressions have a real monetary value. You do a lot to generate meaningful event impressions of the brands you serve. However, it can be difficult to demonstrate or...

How Post-Event Surveys Inform Marketing Strategy

Recently, we recapped survey results for a mobile tour we measured last summer into the fall. The measurement strategy utilized independent ethnographers surveying event attendees who visited the organization’s...

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