When was the last time you did a status report for your experiential marketing campaign? Ohhhh the lowly status report, they are so easy to forget and are sometimes...
Tag: event recap metrics
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Data Visualization With Tables
It’s almost a certainty that market research reports will be filled with charts, graphs, and tables. Data is presented in these formats because it’s easier to understand when you can visualize...
Avoiding Bias When Projecting Event Recap Metrics
One component of experiential marketing we frequently measure is projected event metrics. Our agency clients usually have key performance indicators (KPI) that they need to reach during the program. Knowing how...