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The Key to Collecting Consistent Field Staff Data

We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...

Experiential Measurement

Taking A Comprehensive Approach to Measurement

One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...

Experiential Measurement

My Awesome Experience Building a Predictive Model

Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...

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