In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...
Tag: experiential benchmarks
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Mastering the Art of Winning Experiential Marketing RFPs
In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...
Boost B2B Prospects with Experiential Marketing Benchmarks
Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...
Granularity in Benchmarks for Event Marketing
Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
Event Marketing ROI Measurement Model and Benchmarks
This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...
Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)
Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...
Using Experiential Marketing Benchmarks
We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...
Defining a Market in Experiential Measurement
Defining a market in experiential marketing research is typically a simple task, especially in the United States. Offering insights at the state level is usually the “Goldilocks” of insight....
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)
In part two of this five-part series, we talked about the idea of reach in event-based marketing measurement. We reported on standard benchmarks for average samples her hour. We...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
Welcome to the second in our five-part series about Recap Reporting, Brand Strategy, and Event Marketing Measurement. In our first article, we discussed reaching the right consumer, changing their purchase behavior,...