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How to Eliminate Interviewer Bias

Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...

Facebook Experiential Conversion Metrics

There has been a lot of bad press lately about Facebook advertising performance. The critics cite different ad-buys and related conversion to paying customers and because the numbers are...

Facebook Experiential

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