We recapped a three market sampling pilot for an agency partner today. It’s not uncommon for our agency partners to ask us to fly with them to the brands...
Tag: How To Measure Marketing Results
Read the latest news from PortMA
Measuring Events Is As Much Compassion As It Is Skill
We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...
Purchase vs. Recommend: Which is Better?
In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...
Case Study: Travel and Tourism
The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...
How Many Responses Do I Need?
I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
How To Recruit Consumers For Interviews
Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews. I was asked recently to provide a top-line overview of what I believe is the best way to recruit...
How Do Market Research Consultants Make Insights Actionable?
Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...