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The Jack Phillips Method to Measuring Meetings and Events (An Introduction)

Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...

Building an Agency by Doing Good Work at a Fair Price

Summary: PortMA is an agency dedicated to helping Event and Experiential Agencies with the measurement and reporting aspects of their campaigns. At PortMA, we work only with other agencies....

How Control Groups Help Measure Impact

SUMMARY: In the realm of experiential marketing, conducting surveys is simply not good enough. While a survey by itself can measure response, it cannot measure impact. Just as pharmaceutical...

Experiential Measurement

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