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Using Event Marketing Field Reports to Develop Actionable Insights

We just finished reviewing a recap report internally that will go to our agency client, and then the brand team, in the next couple of days. We really dug...

How Experiential Marketing Increases Sales Volume From Current Channels

In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...

Retail Analytics

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Unlock the ROI of Experiential Marketing with Data-Driven Insights Measuring ROI and Sales Conversion in Experiential Marketing Campaigns How to Measure Customer Lifetime Value for Better Experiential Marketing ROI Optimize Your Experiential Marketing Campaigns with Run Rates Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success

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