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How to Define Event Marketing Research Objectives

The most important part of any event marketing research project is to clearly and accurately define objectives. Before defining research objectives, you need to know three things: 1. A comprehensive understanding...

Facing Event Marketing Report Writing Anxieties: Part 1

Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)

In this five-part series, we discussed the overall measurement strategy we recommend when you’re challenged with how to measure event marketing. It starts with getting a clear understanding of...

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