Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...
Tag: margin of error
Read the latest news from PortMA
Statistical Significance Versus Meaningful Significance
Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...