“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill Bad news – it’s one of those things that is...
Tag: Market Research Consultants
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The PortMA Event Recap Review Process
Conventional wisdom tells us to never put the cart before the horse. The problem is that we often misapply that axiom. We have discovered that the event recap process...
How Do Market Research Consultants Make Insights Actionable (1 of 3) – Organizing Data
I was speaking with a business associate last week who was recounting what she had heard at a recent marketing conference. She mentioned that a lot of questions for...
How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data
Last week I wrote about how to organize your data to allow actionable insights to emerge. This article will discuss some ways of organizing that data once it is collected. ...
How To Measure Marketing (Article 3 of 3)
I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...