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“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill Bad news – it’s one of those things that are...

We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...

Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...

Last week I wrote about how to organize your data to allow actionable insights to emerge.  This article will discuss some ways of organizing that data once it is collected. ...

I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...