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It’s all relative.  This is particularly true of program data.  It’s also one of the major reasons we encourage doing research with each program every year.  It’s one thing...

We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...

As marketers, we have been ingrained with the message “more is better”….the technical term is ‘marketing saturation’.  The more exposure a brand has, the more it comes top of...

A huge metric in this industry is a consumer’s intent to purchase.  It is easily measurable with just a single survey question and, in all reality, it is the...

We’re monitoring a retail sampling campaign where the vast majority of consumers (81.9%) had never head of the brand before they came across the retail activation. We find it’s...

It’s all about predictive modeling.  You want to use what you learned from last time to do it better next time.  This happens when you can model what was...

We recapped a three market sampling pilot for an agency partner today.  It’s not uncommon for our agency partners to ask us to fly with them to the brands...

Qualitative research is a discovery process designed at it’s core to reveal things you didn’t even suspect might be true.  (Survey research validates these assumptions.) We just finished a...

We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...

In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must.  The majority of the surveys we work with ask...