Tag: Measuring Retail Marketing

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Actual Versus Intended Post-Event Behavior

Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...

Samples Vs. Sampled

So you distributed over 9,000 samples during the week. That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...

January 2010 Consumer Spend Appears Down

I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take. When compared to December (the previous month) we’d expect to see January...

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