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Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...

“We’re all pilgrims on the same journey – but some pilgrims have better road maps.” ~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project...

Earlier in the year, I posted a blog about methodologies and the best practices Research Managers at PortMA employ when drafting one. At the end of that post I...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...