Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...
Tag: methodology brief
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Experiential Marketing Measurement Road Map
“We’re all pilgrims on the same journey – but some pilgrims have better road maps.” ~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project...
Best Practices for Event Research Methodology (Part 2)
Earlier in the year, I posted a blog about methodologies and the best practices Research Managers at PortMA employ when drafting one. At the end of that post I...
Why Should You Outsource Your Event Measurement?
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...