Tag: Multi-Year Analysis

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Managing Historical Experiential Marketing Data

Multi-year, experiential marketing programs have an interesting, inherent problem. The benchmark data from previous years can be incredibly useful when scheduling your program for the next year or when...

The Value of Measuring Event Marketing Data Year Over Year

At PortMA, we have great client retention. Why? Because we do great research. I have been with PortMA for four years. From day one I have been managing the...

How Last Year's Data Collection Informs Strategy

Those who ignore history are doomed to repeat it. I quickly learned this lesson my second year working on a project. Last year’s data was proving necessary not only...

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