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Assessing On-site Sales from your Event Marketing

I have a love-hate relationship with on-site sales data. On the one hand, it can provide great insight into what and where your event marketing program success is having in the...

Experiential Measurement

Sampling and On-site Sales in Experiential Marketing

Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...

Experiential Measurement

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