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Assessing On-site Sales from your Event Marketing

I have a love-hate relationship with on-site sales data. On the one hand, it can provide great insight into what and where your event marketing program success is having in the...

Experiential Measurement

Sampling and On-site Sales in Experiential Marketing

Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...

Experiential Measurement

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Measuring ROI and Sales Conversion in Experiential Marketing Campaigns How to Measure Customer Lifetime Value for Better Experiential Marketing ROI Optimize Your Experiential Marketing Campaigns with Run Rates Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success How to Unlock Higher Engagement and Boost Your Post-Event Email Survey Response Rates

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