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Secondary Research…Feels Like College?

Recently I have been working on a unique project here at PortMA. Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...

Maximizing Online Marketing Results is All About Reach

When you look at website statistics day in and day out, trends start to emerge. You’ll find that only some of the content on your or your client’s site...

Experiential Measurement

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Unlock the ROI of Experiential Marketing with Data-Driven Insights Measuring ROI and Sales Conversion in Experiential Marketing Campaigns How to Measure Customer Lifetime Value for Better Experiential Marketing ROI Optimize Your Experiential Marketing Campaigns with Run Rates Mastering Client Status Reporting Through Tactical Event Scorecards That Drive Success

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