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Equipping Experiential Marketing Event Staff With Measurement Tools

Getting experiential marketing event staff set up in the field is relatively simple. There are a few steps you can take to ensure that your execution goes off without a...

Experiential Measurement

Quick Guidelines for Making Your Survey Design Cleaner

Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...

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