Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...
Tag: Post-Event Research
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Event Marketing Insights May Come Down to the Finest Detail
PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...
Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
Experiential Marketing and Fielding Post-Event Research
The on-site survey indicates the immediate effect of your experiential marketing campaign. But, what do you do when you want to showcase the long-term impact of a program? Survey them again in the future, of course!...
Measuring Event Marketing Impact Through Post-Event Surveys
We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we...
Point A to Point B in Event Marketing Measurement
Tracking users between exit and post-event surveys can serve as a great way to learn more about exactly what impact your event marketing programs are having in the long...
How Post-Event Surveys Inform Marketing Strategy
Recently, we recapped survey results for a mobile tour we measured last summer into the fall. The measurement strategy utilized independent ethnographers surveying event attendees who visited the organization’s...
The Importance of Post-Event Research
On-site research is great. (Obviously I’m biased.) It lets you learn about customer disposition and how in line your targeting is with your objectives. But this is in the...