One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Tag: post-event survey
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Using Surveys to Measure Experiential Marketing Campaigns
On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...
Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
What to Ask in Event Marketing Post-event Surveys
I recently wrote about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey...
Measuring Event Marketing Impact Through Post-Event Surveys
We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we...
Point A to Point B in Event Marketing Measurement
Tracking users between exit and post-event surveys can serve as a great way to learn more about exactly what impact your event marketing programs are having in the long...
Why Should You Outsource Your Event Measurement?
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
My Awesome Experience Building a Predictive Model
Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...