In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Tag: program management
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Maximizing Reach Efficiency in Experiential Marketing
In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...
Projecting Performance: Experiential Marketing Run-Rate
In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...
Predicting The Future During a Project Launch
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...