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When brands invest in experiential marketing, purchase intent is often the go-to metric for measuring success. Consumers are asked whether they intend to buy after an activation, and those...

Experiential Marketing Purchase Intent is one of the most misunderstood metrics in modern brand strategy. Brands invest significant resources in creating memorable consumer experiences, yet many struggle with a...

We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...

Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...

This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...

An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...

I have a love-hate relationship with on-site sales data. On the one hand, it can provide great insight into what and where your event marketing program success is having in the...