One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Tag: reaching the right consumer
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Events Engagement: What is the Target Reach Rate Really Showing?
In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....
Gathering Consumer Feedback at Events
A lot goes into making sure gathering consumer feedback happens for a project. For field work, getting staff in field with a way to administer the survey quickly and efficiently...
Discovering Consumer Attitudes Can Identify Prospective Customers
PortMA conducted a national online survey in 2014 to help a client update their marketing strategy with their website and other promotional materials. The client was beginning to see a...
Best Practices for Event Research Methodology (Part 2)
Earlier in the year, I posted a blog about methodologies and the best practices Research Managers at PortMA employ when drafting one. At the end of that post, I...
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...