In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Tag: Recap report
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Better Visualization for Event Marketing Data
My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...
ROI Outside the Bottle
This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...