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A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...

Sometimes a deadline is looming just ahead, and despite all of your experiential marketing expertise and the analysis on your client’s campaign so far, there is this sinking feeling...

  “This report, by its very length, defends itself against the risk of being read.” – Winston Churchill       Researchers always look for statistically significant differences in the...

PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...