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Four Key Elements of a Successful Research Methodology

Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...

Experiential Measurement

Validity and Integrity of Data is Paramount.

Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have...

Marketing Research

Best Practices for Event Research Methodology (Part 1)

Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s...

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