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Four Key Elements of a Successful Research Methodology

Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...

Experiential Measurement

Dealing With Survey Length in Event Marketing

Survey length is a constant struggle for event marketing research. If your survey is too long, participants will be reluctant to finish the survey, or even start it in...

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