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As you probably know, I’m not a math-oriented person by nature. I came to research through an innate curiosity about people and what makes them tick. The combination of...

I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

Research.  It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...

“We’re all pilgrims on the same journey – but some pilgrims have better road maps.” ~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project...