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Simple Technology to Advance Your Event Marketing

Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...

Experiential Measurement

How to Determine What Samples are Giving Your Brand the Biggest Impact

I have had several clients over the past couple of years execute retail- focused national sampling programs. Activations at retail events are usually about one thing: Sales! When multiple...

Understanding the Behavior of Retail Consumer Groups

This summer we began a new project for an outdoor products retailer. Their primary marketing objectives are to acquire new club members and to generate interest in outdoor classes...

What Venue Type is Best for your Sampling Program?

We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...

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