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Sample Size Is Important

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

Research Terms in Experiential Marketing Analytics

Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...

Experiential Measurement

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