One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Tag: segmentation
Read the latest news from PortMA
Going for Deep Segmentation in Spirits Event Marketing
If you read my blog posts regularly (okay, semi-regularly… once in a blue moon?) you know that much of our research is in the spirits industry. Whiskey, vodka, liqueur, you...
Research Terms in Experiential Marketing Analytics
Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...