One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Tag: segmentation
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Going for Deep Segmentation in Spirits Event Marketing
If you read my blog posts regularly (okay, semi-regularly… once in a blue moon?) you know that much of my research is in the spirits industry. Whiskey, vodka, liqueur, you...
Research Terminology in Experiential Marketing Analytics
Experiential marketing research is a powerful tool. But, it is often misunderstood. It can be sought and embraced, but it can also be approached with skepticism and trepidation. It even can...