SUMMARY: In the realm of experiential marketing, conducting surveys is simply not good enough. While a survey by itself can measure response, it cannot measure impact. Just as pharmaceutical...
Tag: survey analysis
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New Product CPG and Experiential Impact
We’re monitoring a retail sampling campaign where the vast majority of consumers (81.9%) had never head of the brand before they came across the retail activation. We find it’s...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...
Survey and Consumer Feedback Innovation
It’s never a good thing to fall behind, in the short term being 15 minutes behind can make you late for meetings or not complete something the day you...
Scales – More Than Doe a Deer
Scales drive a survey much like caffeine drives this market researcher from time to time (ok most of the time). We ask how likely are you on a scale...