There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Tag: Survey design
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Simple Steps to Formatting Your Next Survey
Making sure you properly program and format a survey is relatively straightforward. You’ll save yourself a ton of trouble if you make sure you approached it in the right...
Using Research to Measure Change and Assess Impact
Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...
Stuck in a Rut? Additional Analysis Can Possibly Break You Free
One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...
What You Need to Collect to Run PortMA’s ROI Model
I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...
Collecting Consumer Insights with Experiential
March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...
What to Ask in Event Marketing Post-event Surveys
We’ve previously talked about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey....
Experiential Marketing and Retail Associate Surveys
I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for...
Experiential Marketing In-Depth Interviews: Drafting Discussion Guides
In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....