Read the latest news from PortMA

Open-ended feedback from survey questions can be important for a number of reasons. The most obvious one being that you don’t know enough about consumers to give them a...

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...

Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...

Those who ignore history are doomed to repeat it. I quickly learned this lesson my second year working on a project. Last year’s data was proving necessary not only...