Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...
Tag: value
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Delivering Value in a Program Recap
Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job to monitor their progress in regards...
Building an Agency by Doing Good Work at a Fair Price
Summary: PortMA is an agency dedicated to helping Event and Experiential Agencies with the measurement and reporting aspects of their campaigns. At PortMA, we work only with other agencies....