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How to Use Event Marketing Benchmarks to Predict Experiential ROI

What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)

Welcome to the second in our five-part series about Recap Reporting, Brand Strategy, and Event Marketing Measurement. In our first article, we discussed reaching the right consumer, changing their purchase behavior,...

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