What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful? Of course! We work with Agencies to develop...
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Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)
Welcome to the second in our five-part series about Recap Reporting, Brand Strategy, and Event Marketing Measurement. In our first article we discussed reaching the right consumer, changing their purchase behavior,...