The Story Behind the Statistics

Written by PortMA

Story to TellI delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating a strong return-on-investment (ROI) for their product. Despite gender, age and location, consumers at these experiential marketing events really liked this client’s product and were willing to speak toward their interests with Brand Ambassadors.  I knew that, once my client had read the reports, there would certainly be an “ah-ha” moment. There is virtually nothing more satisfying than conveying heretofore unknown information.  Knowledge that helps someone else make key decisions to better do their job is even better. 

That’s just one example of why I love my job. We’re not all blessed to be “math people,” but with a few formulae (I’m over simplifying here,) and a strategic plan in place that we have discussed with our client, we  are able to utilize statistics to tell a very compelling story.
Sometimes the story is small. Sometimes the story is unforgettable. One thing is for sure – at PortMA, we are all very good story tellers. We can help you measure, and then leverage the impact and return-on-investment (ROI) of your marketing programs. All of this, under your own branding.
Please feel free to reach out if you need help telling your story, after all Albert Einstein once said,

“If we knew what we were doing, it wouldn’t be called research, would it?”

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