PortMA Publications

The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...

In experiential and B2B event marketing, timing is everything. Too often, organizations rely on post-event surveys or delayed reporting to gauge success. While those insights are valuable, they arrive...

Marketers have long relied on marketing mix modeling (MMM) to understand how digital, media, and retail channels contribute to sales. Yet, experiential marketing campaigns, such as events, activations, and live engagements,...

In experiential marketing, proving ROI means more than showing how many people you reached or influenced. The third pillar of the RIV Paradigm: Value, captures the outcome: whether campaigns...

In experiential marketing, proving ROI requires more than tracking surface-level metrics. Agencies and brands need a structured way to evaluate how campaigns perform across multiple dimensions. The RIV Paradigm:...

In experiential marketing, client relationships are built not just on the campaigns you deliver, but also on the way you present your ideas. A well-crafted proposal does more than...

In experiential marketing, strong client relationships depend on more than delivering great campaigns. They require foresight, helping clients understand not only what happened but also what comes next. That’s...

In experiential marketing, success isn’t measured by clicks or impressions alone. True impact comes from building trust, sparking action, and showing clients the business value you deliver. The challenge?...

For many professionals, presentations are a routine part of the job, whether it’s delivering a client recap, pitching a new idea, or presenting at a conference. This is especially...

In experiential marketing, the ability to understand and act on campaign data is essential. Marketers collect large volumes of information, but the real value lies in turning that data...

Experiential marketing is fast-paced and competitive. For marketers, simply gathering data from campaigns is not enough. The real challenge lies in making that data actionable, using it to drive...