The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...
Articles
PortMA Publications
The Ultimate Guide to Experiential Marketing Measurement – Value (Part 2)
Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...
The Ultimate Guide to Experiential Marketing Measurement – Reach & Impact (Part 1)
Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...
Fostering Long-Term Experiential Marketing Success
In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...
Leverage Predictive Data for Next Year’s Experiential Marketing Strategy
As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...
Experiential Marketing Recap Reports that Drive Business Growth
Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...
How to Deliver an Actionable Experiential Marketing Report
In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...
Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study
In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...
Mastering the Art of Winning Experiential Marketing RFPs
In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...
Boost B2B Prospects with Experiential Marketing Benchmarks
Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...
How to Guarantee Your Experiential Recap Report is Actionable
In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...