We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...
Articles
PortMA Publications
Taking A Comprehensive Approach to Measurement
One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Tips to Keep You on Schedule While Working From Home
I do not work a regular nine to five schedule. At all. Most days, I get up around seven and check my email. This serves as a quick, “is...
Couponing at an Experiential Marketing Event
Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....
Better Visualization for Event Marketing Data
My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...
Psychographics: Understanding Your Consumers on a Whole New Level
In one of our previous blogs, we shared the story of how a client used psychographics to develop a target consumer profile. But, what does psychographics mean? Sometimes, people...
Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
When was the last time you did a status report for your experiential marketing campaign? Ohhhh the lowly status report, they are so easy to forget and are sometimes...
The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Simple Steps to Formatting Your Next Survey
Making sure you properly program and format a survey is relatively straightforward. You’ll save yourself a ton of trouble if you make sure you approached it in the right...
Qualitative Metrics You Should Collect from Field Staff
Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...